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In a significant move blending tradition with technology, Gargi by P N Gadgil & Sons has launched its jewellery collection on Blinkit, entering the instant commerce space. Starting this week, customers in Pune can browse and receive Gargi's curated range of fashion and silver jewellery within minutes, with a Mumbai rollout planned by the end of May.
The Blinkit offering features a specially selected assortment of affordable, stylish pieces — all priced under ₹1000. Designed for quick gifting, festive wear, or spontaneous fashion purchases, the collection positions Gargi among the first Indian jewellery brands to embrace the quick-commerce model for accessories.
This expansion follows a landmark year for the brand, which saw a strategic pivot to a FOFO (Franchise-Owned, Franchise-Operated) model, the establishment of 96 physical store locations across India, and a 240% surge in net profit. The Blinkit collaboration aims to further amplify the brand's reach, particularly among younger, convenience-seeking consumers who value both affordability and style.
“For us, access has always been a core part of the brand promise. Blinkit gives us a platform to meet customers where they are. Whether it is a last-minute gift, a festival look, or just a small treat for yourself, Gargi now arrives in minutes,” said Aditya Modak, Co-founder & Director of Gargi by P N Gadgil & Sons.
With this launch, Gargi reinforces its commitment to retail innovation, extending its presence across platforms, cities, and shopping occasions—one quick delivery at a time.
