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Premium handbag brand from the House of Titan, IRTH Bags, has taken a significant step in its growth journey with the launch of its latest exclusive store in North India. Located at DLF Mall of India in Noida, this marks the brand’s fifth exclusive outlet in the country and its first in the northern region.
The newly launched store spans 401 square feet and features a thoughtfully curated range of IRTH’s signature handbags, which are known for their fusion of style, sophistication, and everyday functionality. With designs catering to the evolving needs of modern Indian women, the store promises an immersive brand experience for customers.
“We are delighted to open our fifth exclusive IRTH store in India, located in Noida. This launch is a key milestone as we aim to build IRTH into a Rs 1,000 crore brand by FY27, alongside Fastrack Bags,” shared Manish Gupta, CEO, Fragrance and Accessories division, Titan Company Ltd.
Since its debut in 2022, IRTH has rapidly gained momentum in the premium accessories space. The brand offers a versatile product portfolio that includes workbags, tall totes, shoulder bags, handhelds, slings, crossbody bags, clutches, and wallets. Each design combines practical features with elevated aesthetics, tailored to support the multifaceted lifestyles of contemporary women.
Over the past two years, IRTH has built a loyal customer base, having served over one lakh customers across India. Its growing popularity is evident from its wide offline presence in 136 large-format retail stores such as Lifestyle and Shoppers Stop, in addition to its strong online performance as an exclusive handbag brand on Myntra.
The Noida store launch is part of IRTH’s aggressive retail expansion strategy. The brand has ambitious plans to scale its brick-and-mortar footprint with 25 additional exclusive stores expected to open across key Indian cities by FY25–26. It ultimately aims to establish 100 exclusive stores nationwide by FY28.
