Cello Enters Retail Space with Launch of Exclusive Studio Stores

Household products major Cello has marked its entry into the retail space with the launch of three exclusive brand outlets (EBOs) under the banner Cello Studio. Ranging in size from 800 to 1,200 square feet, these stores offer a comprehensive showcase of Cello’s diverse product range.

From Thermoware, Domestoware, and Stainless Steel items to Opalware, Glass, Melamine, Pressure Cookers, Cookware, Cleaning Aids, and Home Appliances — the stores feature all major product categories offered by the brand. With an extensive portfolio of over 15,000 SKUs, each store houses representative models across categories to give customers a complete brand experience.

Designed to provide a superior and seamless shopping environment, Cello Studio stores aim to deliver both functionality and aesthetic appeal. The company has adopted the franchise route for this retail expansion, with plans to open 100 exclusive stores across the country by FY 2027.

To drive footfall and enhance the customer experience, the stores are also offering attractive discounts, gift cards, brand-subvented EMI options, and other promotional offers.

With this strategic retail foray, Cello aims to strengthen its direct consumer connect and deepen its presence in the fast-growing home and kitchenware market in India.