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Allen Solly, a brand under Aditya Birla Lifestyle Brands Limited (ABLBL), has launched its first exclusive store in Dubai as part of its global retail expansion. Located on the second floor of City Centre Deira, the 1,830 sq ft store was opened in partnership with franchise collaborator Kalyan Silks.
The store was inaugurated by Jacob John, President of Premium Brands at ABLBL; T. S. Pattabhiraman, Chairman of Kalyan Silks; and Mahesh Pattabhiraman, Executive Director of Kalyan Silks. This launch brings the Indian lifestyle brand to the UAE market for the first time and marks a significant milestone in its international retail journey.
Jacob John said, "The launch of our first exclusive store in Dubai is a proud moment in Allen Solly’s ongoing global story—one that began with its rich Nottingham heritage and continues to evolve with every new market we enter. As a leading hub for international fashion and modern retail, Dubai offers the perfect stage for our bold, contemporary aesthetic and smart casual philosophy. This store is more than a retail destination; it’s a statement of style, confidence, and our commitment to dressing modern consumers who value originality, self-expression and individual style. We’re excited to bring the distinctive Allen Solly experience to the Emirates and look forward to expanding our presence in other fashion-forward cities across the world."
- S. Pattabhiraman added, “We are delighted to partner with Aditya Birla Lifestyle Brands to bring Allen Solly to Dubai. The brand’s British roots, fashion-forward mind-set, and focus on comfort make it exceptionally relevant to the Dubai audience. We’re confident this store will become a go-to style destination for the region’s diverse and dynamic fashion lovers.”
The Dubai store also serves as the launch platform for Allen Solly Women in the region, targeting millennial and Gen Z consumers. The women’s line features contemporary apparel with a focus on functional designs and bold colour palettes. Items include handbags, modern dresses, and separates aimed at meeting both professional and casual wardrobe needs.
Alongside the women’s collection, the store also offers a range of casual wear for men, including shirts, polos, and joggers, in addition to a refined line of professional attire such as blazers and formal shirts. Allen Solly’s handbags are also featured prominently in the store’s offering.
This store opening reflects ABLBL’s ongoing strategy of expanding the brand's international footprint while integrating its Indian retail legacy with evolving global fashion standards. The Dubai expansion is seen as a key step in reaching new consumer segments in the Middle East, a region that continues to be a strategic market for fashion and lifestyle brands.
As part of the Aditya Birla Group, a leading Indian conglomerate, Allen Solly is expected to continue leveraging its brand heritage and retail strengths to grow in other global markets in the near future.
