Candere Strengthens Retail Presence in Mumbai with Launch of 79th Store in India

Candere, the jewellery brand under Kalyan Jewellers, has launched its newest retail outlet in Sector 30A, Platinum Techno Park, Vashi. This marks the company’s eighth store in Mumbai and 79th across India, aligning with its continued strategy to scale omnichannel retail operations.

The expansion into Vashi comes shortly after Candere named Shah Rukh Khan as its brand ambassador, reinforcing the company’s intent to strengthen its position in urban markets with strong commercial and lifestyle demand. The brand targets Gen Z, working professionals, and men with a preference for lightweight and contemporary jewellery, offering designs that start at Rs 10,000.To attract new customers, Candere is offering promotional discounts at the new outlet, 20 percent off on diamond and solitaire stone prices and 25 percent off on making charges for gold and platinum jewellery.

This new store is part of Candere’s approach to integrate its online-first strategy with a growing offline presence, providing customers with both digital convenience and in-store experiences. Supported by the legacy of Kalyan Jewellers, Candere is working to make jewellery more accessible and relevant to evolving consumer preferences.