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HomeLane and DesignCafe, owned by parent company Homevista, have expanded their combined retail network to 100 Experience Centres across 43 Indian cities. The company has delivered over 70,000 homes and is using franchise partnerships to extend its presence beyond major metropolitan markets.
All 100 centres are franchisee-invested, with most operating under the Franchise-Owned, Company-Operated (FOCO) model. Under this arrangement, franchise partners fund the studios while the brands manage daily operations. HomeLane has also introduced the Franchise-Owned, Franchise-Operated (FOFO) model to support expansion in smaller cities.
The network now includes locations such as Jamshedpur, Udaipur, Nagercoil, Ranchi, Bhilai and Latur. HomeLane plans to double its FOFO network over the next six months.
Tanuj Choudhry, Co-Founder and COO of HomeLane, said, "Home interiors is a category where being close to the customer really matters. Our 100 Experience Centres make it easier for families to experience products, meet designers and plan their homes with confidence. We've always believed in building our retail network with local entrepreneurs, supported by strong technology and execution capabilities. The opportunity to take this model deeper into India is enormous."
In Jamshedpur, Roshan Agarwal, HomeLane's first FOFO franchise partner at Bindal Mall, has completed over 65 projects in nearly three years and gone on to invest in a second studio.
Roshan Agarwal said, "We've built a business with healthy returns and consistent growth. HomeLane's focus on quality, innovation and an expanding product range has helped us serve customers with hassle-free, turnkey interiors. The success of our first studio gave us the confidence to invest in a second."
HomeLane operates through technology-enabled interior design services, including its SpaceCraft platform for 3D visualisation and real-time pricing. The brand also offers a 45-day delivery guarantee and a 10-year material warranty, subject to applicable terms.
Gita Ramanan, Co-Founder and CEO of DesignCafe, said, "At DesignCafe, our design DNA starts with a simple question: how does this family actually live? Where do the adults work and where do the children study? How is the wardrobe used, who cooks, and where does everyone gather once the day is done? Those answers are why no two DesignCafe homes are alike, and why everyday living feels more thoughtful, functional and personal. Our growing network lets us bring this approach to more homeowners across India."
DesignCafe operates 23 centres and follows an architect-led, customised interior design model focused on space optimisation and personalised solutions.
