Haldiram’s and Hocco Join Forces to Redefine India’s Dessert Future

The partnership brings together Haldiram’s legacy of trust, tradition, and nationwide distribution with Hocco’s strength in product innovation and modern consumer engagement, to co-create India’s first-ever “Barfi Ice Cream” — a fusion dessert that blends the nostalgic appeal of mithai with the indulgence of ice cream.

This collaboration is not just about creating a new product but about building a new category. By combining their manufacturing expertise, marketing capabilities, and deep consumer insights, both companies aim to expand their footprint across festive, gifting, and modern retail segments, while tapping into the growing demand for culturally rooted yet contemporary indulgences.

Available pan-India through general trade, modern retail, and quick commerce channels, the Barfi Ice Cream is supported by the campaign “Cooler Together”, symbolizing how legacy and innovation can together redefine consumer experiences.

The partnership marks the beginning of a long-term growth alliance, where both brands will continue to explore fusion innovations, expand into new product verticals, and reimagine India’s evolving dessert culture — one cube at a time.