Located at Phoenix Pride of India, the new store marks a significant milestone in Casio India’s ongoing retail expansion, further strengthening the brand’s retail footprint across India.

The new G-SHOCK Exclusive Store is situated within one of Indore’s prominent premium retail and lifestyle destinations. Designed to reflect the bold and rugged DNA of G-SHOCK, the space features contemporary retail aesthetics that create a distinctive and immersive environment. The store brings the brand’s signature design language to the forefront, creating a dedicated setting for consumers to experience the distinctive world of G-SHOCK.

The store showcases an extensive range of G-SHOCK timepieces, including the latest limited-edition models and the iconic series such as the 5000, 5600, 6900, 110 and 2100 lineup. In addition to G-SHOCK’s most popular collections, the store also the store also offers the motorsports-inspired Edifice collection, the neo-retro appeal of the Vintage range, and timeless everyday styles from the Casio collection.

Speaking on the launch, Mr. Takuto Kimura, Managing Director, Casio India, said, “The launch of our first G-SHOCK Exclusive Store in Indore reflects our continued commitment to strengthening the brand’s retail presence across India and bringing G-SHOCK closer to consumers. Indore is a vibrant and growing market, with an increasing appreciation for premium lifestyle brands and distinctive design. Through this store, we aim to offer consumers greater access to G-SHOCK’s latest collections while creating an engaging retail environment that captures the bold and dynamic spirit of the brand.”