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D’Decor Home Fabrics has opened a new flagship showroom on Veera Desai Road, Andheri, bringing together its premium brands—D’Decor and FabriCare—in a single, immersive retail space.
Designed to elevate the home décor shopping experience, the showroom offers a curated journey through luxurious textiles, innovative materials, and elegant accessories. Targeted at homeowners, architects, and interior designers, the space showcases a wide selection of D’Decor’s upholstery, curtain fabrics, bedding, and wallpapers, alongside FabriCare’s performance-driven offerings, including easy-clean fabrics, indoor-outdoor solutions, blackout curtains, and home-wash options.
For the first time, FabriCare’s newly launched Rugs and Blinds are also on display, further enhancing its complete home furnishings portfolio. The store also houses a carefully curated selection from SIMONE, the luxury home décor label, featuring artefacts, tableware, and lighting.
“This showroom is a celebration of our design journey—where every element reflects craftsmanship, texture, and colour,” said Simone Arora, Creative Director of D’Decor Home Fabrics. “We’ve created a space that inspires creativity and makes luxury décor both aspirational and accessible.”
Thoughtfully designed zones guide customers through different segments, offering inspiration and expert assistance at every step. Services like D’Decor Fit-To-Perfection, which provides made-to-measure curtains, and the Style Expert Service, help shoppers achieve a professionally curated look for their homes. The showroom also features automated blinds, a kids’ bedding range, and other tailored offerings for modern living.
Commenting on the launch, Ajay Arora, Managing Director, said, “Mumbai is a key market for us. This flagship store strengthens our retail presence and deepens our connection with design-conscious consumers. More than a showroom, it's a complete solution for contemporary living.”
With this launch, D’Decor reaffirms its leadership in the premium home furnishings space, offering a seamless blend of performance, style, and innovation in a single destination.
