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In a major expansion of its lifestyle offerings, Instamart has partnered with Home Centre, one of India’s top home décor and furniture brands, to deliver select products in just 10 minutes. This marks the first time Home Centre has entered the quick commerce space, bringing a curated range of over 120 items to urban consumers through Instamart.
Available starting this week in Bengaluru, Mumbai, New Delhi, and Gurgaon, the range includes kitchen essentials, serveware, dining sets, home organizers, and décor accents like lamps and clocks—all combining style with affordability.
Instamart, which already offers over 35,000 products across groceries, electronics, and daily essentials, now deepens its focus on home and lifestyle. This collaboration aims to meet rising demand for fast, stylish home upgrades, especially among urban shoppers seeking convenience without compromise.
“At Home Centre, we’ve always prioritized consumer needs. Our partnership with Instamart helps us reach them faster, in the way they now prefer to shop,” said Sitaram Kumar, CEO, Home Centre India.
Amitesh Jha, CEO of Instamart, added, “This partnership is about pushing the boundaries of what quick commerce can offer—bringing not just essentials but also premium lifestyle products to doorsteps in minutes.”
Instamart began offering lifestyle products in 2023, with home items like blankets quickly becoming bestsellers. The addition of Home Centre marks a strategic milestone, positioning Instamart as a go-to platform for instant home improvement solutions.
