
India's jewellery industry is a multi-billion-dollar market, driven by culture, tradition, and celebration. Out of the biggies in the business, Kalyan Jewellers has established itself as one of the country's most trusted and respected jewellery brands. With more than 277 showrooms in India and the Middle East, the brand is trusted for its high-quality jewellery, honest pricing, and elegant designs.
For budding entrepreneurs, joining Kalyan Jewellers under its franchise model provides a profitable opportunity to step into the premium retail jewellery segment.
This blog will tell you everything you need to know about Kalyan Jeweller’s franchise cost, profit margin, eligibility criteria, and the step-by-step process to become a franchisee.
About Kalyan Jewellers
Established in 1993 by T.S. Kalyanaraman in Thrissur, Kerala, Kalyan Jewellers began as a single store and grew rapidly throughout India. The brand is renowned for:
- Innovative Retail Practices: Kalyan Jewellers was one of the first jewellery brands in India to use price tags and let customers browse and choose items on their own.
- Celebrity Endorsements: Brand representatives are Amitabh Bachchan, Katrina Kaif, and Nagarjuna.
- Wide Product Range: Gold, diamond, platinum, and silver jewellery in different tastes.
- Pan-India Presence: More than 277 outlets, comprising franchisee and company-owned stores.
Kalyan Jewellers introduced franchisee opportunities in 2017, and now it is one of India's most popular jewellery franchises.
Eligibility Criteria
To qualify for a Kalyan Jewellers franchise, you’ll need to meet certain criteria:
1. Location
- Prime retail space in a commercial area
- Minimum 1,000 sq. ft. with good visibility and accessibility
2. Experience
- Prior experience in retail or jewellery is preferred but not mandatory
- Strong business acumen and customer service skills
3. Financial Capacity
- Facility to invest ₹50 Lakhs to ₹1 Crore
- Availability of working capital for operational costs
4. Documentation
- Documents of business registration
- Proof of identity and address
- Bank records and financial statements
- Lease or ownership documents of property
Franchise Cost Breakdown
Starting a Kalyan Jewellers franchise needs a good amount of money, but it can also bring in strong profits and good earnings over time. Here's a detailed breakdown of the costs involved:
Expense Category | Estimated Cost Range |
---|---|
Franchise Fee | ₹5 to ₹10 Lakhs |
Store Setup & Interiors | ₹20 to ₹30 Lakhs |
Initial Inventory | ₹10 to ₹30 Lakhs |
Working Capital | ₹20 Lakhs |
Royalty Fee | 2% of monthly sales |
Required Space | 1,000 to 1,500 sq. ft. |
Franchise Agreement Period | 10 years |
Miscellaneous Expenses | ₹10 Lakhs (licenses, salaries, insurance) |
Total Investment | ₹50 Lakhs to ₹1 Crore |
The investment varies depending on the location, store size, and inventory choices. Urban outlets in metro cities may require higher setup costs due to premium real estate and customer expectations.
Profit Potential and ROI
Kalyan Jewellers provides a high return on investment, particularly in areas with high footfalls. Here is what the franchisees can look forward to:
- Profit Margin: 12% to 20% based on product mix and sales volume
- Average ROI: 25% to 30% within the first three years
- Break-even Period: Normally 18 to 24 months
The brand’s strong marketing, customer loyalty, and festive demand cycles help drive consistent sales, making it a stable long-term investment.
How to Apply for a Franchise
Following is a step-by-step process of applying for a Kalyan Jewellers franchise:
Step 1: Visit the Franchise Hub
Visit the Kalyan Jewellers Franchise Hub and submit the inquiry form.
Step 2: Submit Your Details
Give personal and business details, including:
- Current business activities
- Preferred location
- Financial background
Step 3: Initial Screening
The franchise team will review your application and assess your suitability based on location, investment capacity, and experience.
Step 4: Discussion and Proposal
If shortlisted, you’ll be contacted for a detailed discussion. You’ll receive a franchise proposal outlining terms, costs, and expectations.
Step 5: Agreement Signing
Once both parties agree, you’ll sign a 10-year franchise agreement. This includes royalty terms, branding guidelines, and operational responsibilities.
Step 6: Store Setup
With support from Kalyan Jewellers, you’ll begin setting up the store—interiors, inventory, staff hiring, and training.
Step 7: Launch and Marketing
Kalyan Jewellers will assist with launch promotions, advertising, and customer engagement strategies to ensure a successful opening.
Support Provided by Kalyan Jewellers
Franchisees benefit from a comprehensive support system:
- Training: Staff training on product knowledge, customer service, and billing systems
- Marketing: National campaigns, local promotions, and digital advertising
- Inventory Management: Guidance on the selection and replenishment of stock
- Technology: POS systems, CRM software, and billing software
- Operations: Standard operating procedures and quality control checks
Pros and Cons of the Franchise
Pros
- Strong brand with national coverage
- High margins and stable demand
- Strong training and support
- Flexible product range for various markets
Cons
- High upfront investment
- Demands prime retail space
- Competitive market with other jewellery brands
Who can Consider taking this Franchise
This franchise is suitable for:
- Retail professionals who want to move into luxury items
- People who have shops or space in busy, premium market areas
- Entrepreneurs passionate about fashion, design, and customer service
- Existing jewellery dealers wanting to upgrade to a national brand
If you’re committed to quality, customer satisfaction, and long-term growth, Kalyan Jewellers offers a rewarding business opportunity.
Conclusion
Kalyan Jewellers is a well-known name in India, trusted for its elegant and innovative jewellery. The brand has built a strong reputation over the years, and now offers a great opportunity for entrepreneurs through its franchise model. By joining Kalyan Jewellers, you can benefit from its trusted name, strong support system, and increasing demand for quality jewellery.
The investment plan is well-structured, making it easier to start and grow your own business. Whether you're in a big metro city or a smaller tier-2 town, this franchise can help you succeed. With 2025 bringing new opportunities, it’s a great time to become part of the Kalyan Jewellers family and shine in the jewellery market.
FAQ
1. Does Kalyan Jewellers help with staff training?
Yes, they provide training for sales staff, store managers, and support teams to ensure consistent service and product knowledge across outlets.
2. What happens after the 10-year agreement ends?
You can apply for renewal. If your store has performed well and followed brand standards, renewal is usually straightforward.
3. Can I customize the store layout or product selection?
Store design and layout follow brand guidelines, but product selection may be tailored slightly to suit local preferences, with approval from the company.
4. What kind of marketing support is provided?
Kalyan Jewellers runs national campaigns and also supports local promotions, including digital ads, launch events, and festive offers.