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CaratLane, a leading omnichannel jewellery brand, is set to accelerate its retail expansion in FY26 with plans to open over 40 new stores, including 10 in Uttar Pradesh. The move is part of a broader strategy to deepen its presence in regional markets while scaling up digital-first shopping models.
Speaking exclusively to Franchise India media, Saumen Bhaumik, Managing Director, CaratLane said, “We’re expanding with a strong focus on Tier II and III cities. Franchising, localised products, and regional marketing help us connect with aspirational buyers across India.”
CaratLane is combining physical retail growth with the expansion of its Try-at-Home service and quick commerce offerings, reflecting its commitment to seamless, tech-enabled customer experiences.
The brand is also responding to a noticeable shift in the jewellery market toward lightweight, everyday wear—a trend driven by evolving lifestyles and greater digital awareness. “There’s growing demand for jewellery that’s versatile and customisable,” Bhaumik noted. “We’re innovating with materials and designs that suit modern preferences.” CaratLane aims to position itself as the go-to brand for stylish, affordable jewellery suited for daily use.
Technology remains a core driver of the brand’s growth. From AI-powered visual search to low-code platforms and data-driven tools like Postcards, CaratLane is using digital solutions to enhance personalisation and operational efficiency. “Tech enables us to deliver faster, more engaging, and customised experiences,” said Bhaumik. “It’s the backbone of how we scale and stay relevant.”
Looking ahead, CaratLane aims to lead the everyday jewellery segment. “Our ambition is to become the most loved brand for beautiful, wearable jewellery,” Bhaumik said. “We’ll continue to innovate across design, service, and technology.” With an aggressive retail push and a strong digital backbone, the brand is positioning itself for sustained growth in both metros and emerging cities.
