Tanishq Partners with GSI to Enhance Customer Experience Through Gemological Training

Tanishq, the jewellery brand from the Tata Group’s Titan Company, has announced a strategic partnership with Gemological Science International (GSI) to provide specialised gemological sales training for its retail and corporate teams across India.

The initiative is aimed at enriching the customer experience by equipping Tanishq staff with deeper knowledge of diamonds and gemstones, helping them deliver transparent, authentic, and personalised service at every touchpoint.

“GSI’s certification programmes have empowered our frontline teams at Tanishq and Mia with strong product expertise and confidence,” said Hemang Nensee, Lead – Retail Capability Jewellery at Tanishq. “Beyond technical knowledge, GSI has helped us build compelling in-store narratives and customer education tools that elevate the jewellery buying journey.”

GSI’s training modules are designed to provide retail professionals with practical gemological tools, enhancing their ability to guide customers with clarity and assurance.

“Our programmes are tailored to instil trust and confidence in the jewellery-buying process,” said Ramit Kapur, Managing Director, GSI. “Through this partnership with Tanishq, we’re helping teams offer a more informed, credible, and emotionally resonant experience.”

With this collaboration, both brands aim to strengthen trust and transparency in the jewellery retail space—a critical factor for modern consumers. The move also underscores Tanishq’s focus on continuous employee development and customer-centric innovation.

The partnership comes at a time when informed jewellery purchases and gemstone authenticity are increasingly influencing consumer decisions, making knowledge-driven service a key differentiator in the market.

(Source: PTI)