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NEXT has further strengthened its presence in Bengaluru with the opening of a new store at Phoenix Marketcity, bringing the British fashion and lifestyle retailer’s portfolio of apparel, footwear, accessories and lifestyle products to one of the city’s prominent retail destinations.
The new outlet adds to the brand portfolio at Phoenix Marketcity Bengaluru and offers shoppers access to NEXT’s range across women’s, men’s and children’s fashion, along with home and lifestyle categories. The opening was announced through the brand’s official LinkedIn channel.
Founded in the UK, NEXT has grown from a traditional fashion retailer into a global, multi-channel business spanning clothing, footwear, accessories, homeware and beauty. The company operates through a combination of physical stores, digital platforms and franchise partnerships, with its international websites serving customers across multiple markets.
At the core of NEXT’s proposition is contemporary design combined with quality and accessibility. Its portfolio covers fashion and lifestyle requirements across customer segments, while its omnichannel model connects its physical retail network with its online business, enabling customers to browse, purchase, collect and return products through multiple channels.
The Bengaluru expansion comes at a time when international fashion and lifestyle brands are increasing their physical retail presence across India’s major metropolitan markets. Phoenix Marketcity, with its established mix of fashion, lifestyle, entertainment and dining offerings, provides NEXT with a high-visibility location to connect with Bengaluru’s fashion-conscious consumers.
International expansion remains an important part of NEXT’s business strategy. According to the company’s corporate reporting, NEXT Group operates around 200 franchise stores across 37 countries, while its international websites serve customers in 83 countries. The company’s franchise model has enabled it to establish a presence in markets where local partnerships can support physical retail expansion.
Over the years, NEXT has also expanded beyond its traditional positioning as a UK fashion retailer. Its wider business combines NEXT-branded products with third-party brands and complementary fashion and lifestyle businesses. This broader ecosystem is supported by the company’s sourcing, technology, logistics and digital capabilities.
Responsible sourcing and sustainability have also become increasingly important areas of focus for the company. NEXT has outlined efforts to source key raw materials through known, responsible or certified routes, alongside initiatives focused on product quality, safety and responsible supply chain practices.
The new Phoenix Marketcity store marks another step in NEXT’s international retail expansion and strengthens its physical presence in Bengaluru, one of India’s key fashion and lifestyle markets. With its multi-category offering and integrated online and offline retail model, the brand continues to build its proposition for consumers seeking international fashion and lifestyle options.
