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Devyani International Ltd. (DIL), one of India’s fastest-growing QSR chains announced the launch of DIL’s FIRST NEW YORK FRIES (NYF) store in India, located at Chhatrapati Shivaji Maharaj International Airport, Mumbai. Globally recognized as the premium French fry brand, New York Fries is now bringing its iconic offerings to India. Established in 1983 in Canada, NYF has grown into a global favourite, credit to its uncompromising commitment to real ingredients, signature 3 stage cooking process, and bold, memorable flavours. Known for serving the BEST FRIES the world has to offer, NYF uses only whole premium potatoes, cooked skin on, hand-cut, and made fresh to order, delivering a fry experience that’s crispy, golden, and unforgettable. More than just fries, NYF redefines the category itself.
In India, the menu features global favourites like Classic Fries and Hot Dogs, Loaded Fries, Loaded Hot Dogs, and Complete Meal Combos, along with a specially curated range of pure vegetarian options, crafted to delight local tastes with utmost commitment to maintaining the bold flavours and exceptional quality that NYF is celebrated for worldwide.
Ravi Jaipuria, Non-Executive Chairman, Devyani International Ltd said, “We are pleased to announce the launch of DIL’s first NYF store in India—a major milestone for DIL as we introduce the global favourite in fries to the Indian market. We are confident that customers will be just as excited about NYF's signature offerings, including the loaded fresh fries and delicious loaded hot dogs, known and loved around the world. “ Dave Colebrook, President NYF said, “With DIL’s unmatched expertise in building and scaling international F&B brands across the country, DIL is playing a pivotal role in introducing New York Fries to Indian consumers and setting the stage for NYF’s rapid growth in this dynamic market. With this launch, we are inviting Indian travellers and food lovers to discover the best fries in the world with our real handmade fresh cut fries that can be topped with or dipped in many amazing international and local flavour choices.”
New York Fries is a Canadian quick-service restaurant brand specializing in premium quality, fresh-cut fries and poutine. Located in all major Canadian malls, the 140-unit food court chain has successfully expanded to the United Arab Emirates, Saudi Arabia, and most recently, the United States. New York Fries is wholly owned by Recipe Unlimited Corporation, Canada’s oldest and largest full-service restaurant company. Devyani International Ltd. Devyani International Limited (DIL), among the fastest growing Chain Quick Service Restaurant (QSR) operators in the country, is the largest franchisee for Yum Brands (KFC & Pizza Hut) in India. Devyani International Limited is also the sole franchisee for Costa Coffee Brand and stores in India. In addition, DIL caters to the South Indian vegetarian food lovers with Vaango, launched a decade ago and is a prominent Brand in the Food Retail Business (FRB) category with its Food Courts. DIL has a strong presence across Airports in India where it serves a variety of F&B offerings. As on December 31, 2024, DIL operates over 2,000 stores across brands in 280 plus cities in India, Nigeria, Nepal & Thailand. The Company is an integral growth engine for RJ Corp, a Conglomerate that today is a powerhouse multinational with thriving businesses in beverages, fast-food restaurants, retail, ice-cream, dairy products, healthcare, and education.
