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The launch marks the next phase in the brand’s physical retail expansion as it builds toward a wider national footprint.
Founded in 2024 by Reshbha Munjal and Korean cosmetologist Jenovia Daun Jung, KorinMi combines advanced Korean dermatological technology and treatment protocols with customized solutions designed for Indian skin, climate, and lifestyle. The Rajouri Garden center expands the brand's active network from three to four locations across Delhi-NCR.
The expansion follows KorinMi’s ₹10 crore seed round led by Lotus Herbals, which succeeded an earlier ₹3 crore preseed round in 2025.
The capital directly supports the brand’s physical rollout across key urban hubs while scaling its direct to consumer (D2C) portfolio, developed to adapt Korean skincare science specifically for Indian environmental conditions.
“When we started KorinMi, our vision was to bring the clinical rigor of the professional Korean skincare experience to India, not just the trends associated with K-beauty,” said Reshbha Munjal, Co-founder & CEO, KorinMi. “Reaching our fourth clinic in Delhi-
NCR is an important milestone because it reflects the strong consumer response to a personalised, diagnosisled approach. Rajouri Garden brings this experience directly to West Delhi while anchoring the foundation from which we can expand into new cities.”
“KorinMi’s disciplined execution and rapid path to operational profitability were key drivers behind our investment,” said Nitin Passi, CMD, Lotus Herbals Pvt. Ltd. “Seeing the team scale into a high-density retail market like West Delhi within months of our partnership demonstrates strong unit economics and clear consumer demand for authentic, clinical Kbeauty. We are pleased to support this next phase of their retail footprint.”
KorinMi’s clinical model is rooted in a diagnosisfirst philosophy: each client begins with a 3D Skin Analysis followed by a one on one doctor consultation before receiving an individualized treatment plan. The clinics pair specialised Korean protocols and equipment with in-house doctors, dermatologists, and trained therapists across advanced skin and hair care. In addition to its clinic services, KorinMi offers a professional-grade skincare range, available for purchase through its website, bringing its approach to Korean skincare into everyday routines.
Since opening its flagship location in Gurugram in October 2024, KorinMi featured on Shark Tank India Season 5 has served over 5,000+ customers, achieved operational breakeven within six months, and sustained a 50% repeat rate alongside a 4.9-star Google rating.
The brand is already seeing a strong consumer response at its clinics, reflecting growing demand for its personalised, diagnosis-led approach to Korean skincare. As KorinMi looks to expand its presence across major Indian metros, the company remains open to exploring additional funding opportunities to support its next phase of growth and accelerate its clinic expansion plans.
“The foundation of KorinMi has always been to understand the skin first and then treat what it actually needs,” said Jenovia Daun Jung, Cofounder & COO, KorinMi. “Korean skincare emphasises patience, consistency, and longterm cellular health. As we scale, our priority remains adapting these clinical protocols to the realities of Indian environmental factors and everyday lifestyles.”
With the addition of Rajouri Garden, KorinMi is strengthening its presence across high-density Delhi-NCR micromarkets ahead of its next phase of geographic growth. The brand plans to expand into Mumbai, Bengaluru, and Hyderabad by 2027, with an overarching roadmap to establish 10+ clinics national network across major Indian metros over the next two years.
KorinMi (a portmanteau of “Korea,” “India,” and the Korean word for beauty, “Mi”) is India's first professional Korean skin clinic, combining advanced Korean skincare technology with personalised treatment protocols designed for Indian skin. Founded by Reshbha Munjal and Jenovia Daun Jung, the brand offers technology-led treatments and a professional-grade D2C skincare range focused on long-term skin health outcomes.
