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Ather Energy, the Bengaluru-based electric two-wheeler manufacturer, has announced an ambitious plan to expand its retail network to 700 Experience Centres (ECs) across India by the end of FY26. This marks a near doubling of its current footprint of 351 ECs in India and 24 more across Nepal and Sri Lanka.
The move comes as Ather experiences strong nationwide demand, largely driven by the success of its newest electric scooter, the Rizta. Launched as Ather’s first family-centric model, the Rizta has sold over 1 lakh units within its first year—fueling the company’s most rapid expansion to date.
Ravneet Singh Phokela, Chief Business Officer at Ather Energy, highlighted how the Rizta has reshaped the company’s market strategy. “Rizta’s phenomenal success has opened up new markets and brought a much larger set of family buyers into the Ather ecosystem,” Phokela said. “Expanding to 700 Experience Centres is about staying ahead of this demand curve and ensuring that wherever our customers are, they have easy access to the full Ather experience.”
Currently, 46% of Ather’s ECs are located in South India, its early stronghold. The upcoming expansion will focus on tripling the company’s retail presence in North India, while also scaling up operations in the East and West. This broader geographic footprint is aimed at tapping into emerging EV markets and increasing accessibility for customers in tier-2 and tier-3 cities.
States such as Gujarat, Rajasthan, Maharashtra, Delhi, Madhya Pradesh, Odisha, and Chhattisgarh have emerged as key growth areas, with the Rizta now accounting for nearly 60% of Ather’s total sales.
The retail expansion underscores Ather’s long-term commitment to accelerating EV adoption in India by building strong local touchpoints that offer personalized service, test rides, and post-sale support—crucial elements in converting traditional ICE vehicle users to electric mobility.
