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In a bold step to transform the tyre retail experience and redefine mobility engagement, Apollo Tyres Ltd today announced the inauguration of its first super premium branded retail outlet in Bengaluru, in the southern part of the country. Rajesh Dahiya, Vice President, Commercial (India, SAARC and Southeast Asia), Apollo Tyres Ltd inaugurated the outlet, which is designed to offer a smart, emotionally engaging and community-driven service environment for modern motorists.
Driven by a purpose to create a premium, go-to destination for tyres and mobility solutions, the new outlet stands as a beacon for forward-thinking automotive enthusiasts. More than a sales point, the outlet is a curated experience hub, offering bespoke tyre and mobility solutions to align with auto brand personas and specific drive experiences.
Rajesh Dahiya, Vice President, Commercial (India, SAARC and Southeast Asia), Apollo Tyres Ltd said, “Tyres are more than just a product -- they are an extension of the driving spirit. Our new retail format, is designed to emotionally connect with our customers, offering them not only the best products, but also a space to belong, engage and be inspired.”
Key Features of the new premium outlet:
- Curated Solutions, Not Hard Selling: Personalised tyre and mobility recommendations built around vehicle type, lifestyle and driving needs
- Community and Connection: Outlet serves as a basecamp for driving enthusiasts to connect with like-minded tribe, forming a lifestyle ecosystem around the brand
- Elevated Customer Experience: Premium hospitality, lounge-style service areas and immersive brand storytelling turn every visit into a memorable experience
- Smart Service Innovation: Intelligent product selection, quick-fit services, and digital appointment systems ensure speed, convenience and comfort
- Brand-centric Offerings: Specialised tyres and service packages aligned to luxury, performance and vehicle brands.
This new retail model represents a shift from transactional tyre purchases to emotional brand interaction, helping customers feel valued, understood and part of a larger movement. It marks the evolution of the relationship between Apollo Tyres, its retail partners and its customers -- from sales to service, from product to passion. “By creating a space where premium mobility meets community, we are reshaping the way people think about tyres -- as a lifestyle choice, not just as a necessity,” added Dahiya.
The company plans to scale this retail experience with 4-5 more premium outlets slated to launch across super metros in the coming months, reinforcing its commitment to convenience, comfort and connection.
