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Electric two-wheeler manufacturer BGauss, backed by the RR Global Group, has announced Bollywood star Ajay Devgn as its new brand ambassador. The collaboration comes at a pivotal time as the company plans to expand its electric vehicle portfolio and dealership footprint across India.
Commenting on the association, Hemant Kabra, Founder and Managing Director of BGauss, said, “At BGauss, we focus on developing practical and reliable electric mobility solutions tailored for Indian roads. Our vehicles reflect this commitment. Ajay Devgn’s integrity and mass appeal align perfectly with our brand values, and we believe this partnership will significantly boost our reach in promoting sustainable urban mobility.”
With an aim to offer the most diverse product lineup in the electric two-wheeler category, BGauss has introduced the RUV 350, a robust and comfortable electric scooter designed for both city commutes and long-distance travel.
Additionally, the company has unveiled a new model in its C12 family, featuring a dual-tone colour scheme and a TFT screen. The model retains the key highlights of the previous C12i version, including a 2500W hub motor, a top speed of 60 km/h, and a range of up to 123 km.
BGauss has also secured investment from the Bharat Value Fund, led by Madhu Lunawat and Darshan Patel of Vini Cosmetics, further fueling its growth and expansion plans.
