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- Could you give us a brief profile of amanté and its journey so far?
Amanté was established in 2007 with a clear vision — to offer premium intimate wear that balances fashion and comfort for modern women. Everything we do at amanté begins with her: her lifestyle, her choices, her sense of self. Our collections are rooted in real insights and refined through thoughtful design, smart craftsmanship, and a dependable fit that supports her every day and every stage of life.
Our product portfolio spans lingerie, sleepwear, activewear, shapewear, swimwear, and more — making amanté a one-stop destination for women looking for style, comfort, and functionality without compromise. We’ve always believed that intimate wear should never feel like a compromise, and that belief drives every aspect of our brand.
Over the years, we’ve expanded across India through a robust omnichannel presence — from our exclusive boutiques and mall outlets to major e-commerce platforms and retail partners. A pivotal moment in our journey came in 2021 when amanté became a part of Reliance Retail Ventures Limited. This partnership has enabled us to scale with purpose, enhance quality, and reach more women than ever before.
Beyond products, we focus deeply on creating meaningful experiences. Our boutiques are more than just retail spaces — they’re welcoming environments where women feel safe, supported, and empowered. With a strong foundation and a woman-first philosophy, we’re excited about what lies ahead for amanté.
- What are amanté’s expansion plans for FY26?
In FY26, we’re doubling down on innovation, comfort, and portfolio expansion. The goal is to design solutions that match the evolving needs of today’s woman — whether that’s smarter fabric technology, more inclusive designs, or category expansion that complements her lifestyle.
A major focus area will be the expansion of our exclusive boutique network. We plan to open at least 100 new amanté boutiques across India — each designed to offer a premium, immersive, and personalised shopping experience. These spaces will act as brand beacons — showcasing our unique blend of fashion, functionality, and fit.
We’re also sharpening our omnichannel strategy by deepening digital engagement, strengthening e-commerce and retail partnerships, and increasing accessibility. While growing our market share is important, our real goal is to lead the category with style and substance — setting trends, not following them.
- Where do you envision amanté five years from now?
Five years from now, we see amanté not just as a premium intimate wear brand — but as a cultural icon in women’s wardrobes. We’ve already become a trusted name for millions across India, but our aim is to go deeper — to become part of her self-expression.
Our growth will be driven by innovation, thoughtful expansion, and meaningful customer connections. We aim to bring the best of global fashion and technology to the Indian market, continually pushing the boundaries of what intimate wear can be. From bolder styles to smarter fabrics and inclusive silhouettes — we want to be at the forefront of what’s next in the category.
We’ll also focus on creating richer retail experiences and expanding our presence in both digital and physical spaces. Ultimately, we want amanté to be synonymous with fashion-first, comfort-led intimate wear for the modern Indian woman.
- What can you tell us about amanté’s franchise model?
We officially started franchising in 2024, and it’s a core part of our growth strategy going forward. Currently, amanté operates 17 exclusive outlets across India, and we are actively seeking to partner with franchisees who share our values of style, comfort, and innovation.
In FY26 and beyond, franchising will play a pivotal role in our boutique expansion plan. We aim to launch over 100 new stores, and we’re focusing on markets with a growing demand for premium intimate wear. Every new store will reflect the amanté experience — personalised service, thoughtful design, and a strong fashion-forward appeal.
- What makes amanté’s franchise model stand out?
Our model combines robust support with a powerful brand promise. We offer franchisees access to a growing market, a trusted brand, strong marketing support, and a beautifully designed product line that resonates with today’s consumer. What sets us apart is our deep understanding of women’s needs and the ability to translate that into both product and in-store experiences.
For potential partners, this is more than a business — it’s an opportunity to be part of a brand that empowers, inspires, and connects with women on a personal level. We’re proud of how far we’ve come and even more excited about where we’re headed. At amanté, the woman is at the heart of everything we do — and that commitment will continue to guide our path forward.
