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Increasing dependability on consumer durables and home appliances has led to the emergence of number of big brands in this industry. However, buying these goods from retail outlets is quite expensive. Therefore the concept of ‘Genuine Factory Seconds’

Every business owner aspires for success and wants his business to expand far and wide. Franchisor is not an exception. However, in franchising the franchise owner is responsible for his business success as well as for the better performance of his franch

Twenty-first century can aptly be called the computer age as everything is just at the click of the mouse. From computer based tutorials that are helpful for professionals for knowledge of software to CDs prepared for students, by conversion of books into

Both franchisors as well as franchisees look forward for a strong franchise relationship but it is not always possible. However, to have a successful business it is essential to maintain healthy relationship with each other. Read on to know about the ways

Get the party started in your career with an exciting franchise opportunity from the personalised gift retail industry. With low investment and high returns, this business is sure to be beneficial for both the business owner and the channel partner.

Advertising and promotional strategies form the backbone of any new product, venture or project. Franchising is not aloof of its impact. Brand Licensing is one such strategy along with character licensing. Dwell deeper into the strategy for better underst

In the past few years social networking sites have emerged as a powerful medium for brand promotion. Business owners and franchisors are extensively using social networking sites. The social networking sites need to be used very carefully for positive re

Customer satisfaction is of utmost importance for any business owner, retailers or service provider. Franchise is not an exception. An unhappy customer can bring negative impact to franchisee and may lead to break up of franchise agreement. Explore more

Expansion is inevitable for a brand’s success. Having realised its significance, business owners generally plan huge expansion via franchise route. However, massive expansion may create competition among franchisees as the catchment areas would decrease

New franchisees need adequate training to begin operations and run business efficiently there on. Typical to each franchise system, a franchisee training programme brings uniformity in the franchisee network. What does franchisee training actually entails

The concept of travelling has undergone a drastic change from being a necessity in earlier times to a passion now. Increasing fondness for travel has made travel portals a lucrative biz opportunity. However, the offline standalone centres are getting popu

Everything calls for a change and up-gradation, and even well established businesses are not distinct to it. Any business strategy, no matter how successful it is needs renovation and a revamp. Business owners including franchisors are always on the look

In a nation where the Censor Board creates trouble with too much skin exposure and where kissing in movies is considered bold, for the lingerie market to be booming is quite a surprise. Franchising has contributed to a certain extent to this growing linge

With majority of business owners and franchisors becoming internet savvy and having realised the wider scope and reach of digital media, online marketing is emerging as a latest promotional and advertising medium. Read on to know more...

There has been a huge shift in the market for haircare and the CAGR for hair-care is expected to grow by at least 10 per cent, making India one of the fastest growing haircare markets. Franchising is playing a dominant role in the growth of the market. Re