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Customers are the source of revenue of every business. In a franchise business, retaining and gaining customers is extremely pivotal for long term success. Read on to know how to develop a strong customer base for your franchise business.

The concept of franchising was introduced in India a few years back with businesses like ice creams, pizzas, and coffee etc, that have proved to be lucrative. Over the years franchising has picked up well with lot of new and exciting franchise concepts. Y

Managing a franchise network is a cumbersome task, but an efficient franchisor with his leadership qualities can make this task easier. Success or failure of a franchise system wholly depends upon the leadership qualities of a franchisor. Read on to know

Most aspirants venture into franchising as it is a tried and tested business model. However it is also true that businesses take time to get established. Being the first or the pilot franchisee of a new franchising business can offer lucrative benefits. R

Every business model has its unique identity, plus and minuses. Same goes for franchising and joint venture, the two models of expansion, both of which have their flaws and flaw-less aspects. However, franchising definitely scores over joint venture, as i

Franchisor is the backbone of every franchise business. Financial instability of the franchisor jeopardises the functioning of the franchisees also. In order to avoid such problems, franchisees need to be alert against the financial crisis of the franchis

Online marketing has come a long way since it was introduced to the entrepreneurs in India especially in franchise businesses. Adding to these techniques is e newsletters an emerging mode targeting greater audience with a personal touch. A review

Trademark symbolises the identity of the brand and plays a very significant role in the success of a brand. This is especially true in case of franchising where expansion is being carried out through franchisees or channel partners. Read on to know the si

A set of beliefs make or break a franchise business. The success behind every successful entrepreneur is their action plan. Analysing the beliefs of successful and unsuccessful franchisors will help the entrepreneurs attain success in less time. Find out

Big corporate houses these days are increasingly opting for franchise route to mark their presence felt significantly across the nation. Franchising is quite a big help in establishing and expanding a brand. But why already established brands are opting f

Considering the modern day lifestyles, and need for home care service providers, few players have launched organised home care services and are offering lucrative franchise opportunity. Read on to know more...

Franchising offers enticing opportunity for the aspiring fitness franchisees. However, the cut throat competition posed by international and national players is making setting up and smooth functioning of fitness franchised outlet quite challenging. Read

Aspiring entrepreneurs cherishing a flair for beautiful surroundings and are keen to enhance the beauty of interiors of a house or an office, can explore the unique business opportunity with wall paper franchising. Read on to know more...

Festivals are here again. Retailers and franchisors across the nation are thereby, all set to maximise their profits by luring consumers with discounts, specials schemes and offers. Read on to know what franchisors are offering to the fairer sex this Karv

Diwali is around the corner and the ritual of presenting gifts heightens the spirit of festival celebrations. Corporate houses have already placed their orders to present gifts to their staff, friends and relatives. Franchisors and retailers are having he