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U.S. Polo Assn., the official sports brand of the United States Polo Association, has inaugurated its global flagship store at Bayside Marketplace, strengthening its retail presence in the U.S.
Spanning 3,000 sq. ft., the new flagship replaces the brand’s previous outlet at the same location and has been conceptualised as an immersive retail space that highlights its sport-led heritage while offering an expanded range across men’s, women’s, and kids’ categories.
The opening was celebrated with a high-energy waterfront event attended by athletes, influencers, and industry insiders, underscoring the brand’s positioning at the intersection of sport and lifestyle. Professional polo player and global ambassador Lucas Escobar was present at the launch, alongside Olympic athletes Nicole Frank Rodriguez, Oumy Diop, and Chiara Pellacani.
Commenting on the launch, J. Michael Prince, President and CEO of USPA Global, said, “Situated in Bayside Marketplace, one of the busiest and most important international retail destinations in Miami, our U.S. Polo Assn. Bayside Miami Global Flagship truly reflects the scale, energy, and heritage of our multi-billion-dollar sports brand. U.S. Polo Assn. is proud to welcome global consumers to a location that represents the brand's youthful and inspirational style, shares the story of our authentic connection to the sport of polo, and supports the brand's continued global growth in one of the world's most dynamic markets.”
The store is designed to improve accessibility and ease of navigation, incorporating large LED displays, extensive inventory, and a layout that seamlessly integrates retail with brand storytelling.
Cliff Lelonek, President of JRA added, “As one of the brand's most visible U.S. retail locations, the Bayside Flagship represents a strategic milestone in our continued expansion and commitment to delivering a modern, sport-inspired retail experience in internationally connected cities.”
The opening aligns with the brand’s global campaign, “The Polo Shirt: An Icon Born from the Game,” launched in Spring 2026 across its international markets.
With a network of over 1,200 stores and a presence in more than 190 countries, U.S. Polo Assn. continues to scale its global retail footprint, leveraging flagship stores in key international markets as strategic growth engines.
