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Truecaller, the leading global communications platform, today announced a strategic partnership with Gupshup to expand the reach of its Business Messaging solution. Through this collaboration, Gupshup will deliver Truecaller Business Messaging to enterprises across India, Egypt, Nigeria, South Africa and many other international markets, representing a significant step toward modernizing and elevating business-to-consumer communication.
At the core of this partnership lies a shared ambition to move beyond the constraints of traditional SMS. By harnessing Truecaller’s Business Messaging, enterprises can now connect with millions of active users through secure, verified, and immersive rich-media conversations, seamlessly integrating images, videos, and documents to deliver more meaningful and impactful engagement.
"This partnership is a meaningful step toward simplifying how global enterprises communicate with their customers," said Priyam Bose, Global Head, GTM, Truecaller. "Together with Gupshup, we have an opportunity to empower the digital communication landscape globally and deliver experiences that are more trusted, useful, and conversational for end users."
“To drive effective customer engagement, businesses need to meet consumers where they are, on their terms. Through this partnership with Truecaller, we're excited to offer enterprises another rich channel of interaction that consumers trust and use daily”, said Beerud Sheth, Founder and CEO, Gupshup.
What Truecaller Business Messaging brings to enterprises
Truecaller Business Messaging is built to deliver higher ROI compared to traditional SMS while improving the experience for the end user
- Trust at First Glance
Every message is delivered with a Verified Sender Identity that displays the brand name, logo, and Green Verified Badge. This authenticated presence significantly reduces the likelihood that messages will be ignored or flagged as spam. - The Power of Rich Media
Breaking free from the limitations of 160 characters, businesses can share visual summaries, invoices, boarding passes, and promotional videos–offering instant context, clarity, and relevance. - Action-Driven Connectivity
With built-in One-Tap Calls to Action (CTAs), the platform eliminates friction, enabling users to copy OTPs, track orders, and complete web check-ins effortlessly. - Smart, Priority Notifications
Time-sensitive updates, such as OTPs and flight information, are highlighted as “Sticky Notifications,” ensuring they remain prominently visible at the top of the chat interface for immediate access and action.
The solution is designed to support the complete customer lifecycle from delivering secure, fraud-resistant OTPs to enabling seamless bill payments and interactive feedback collection. By uniting Gupshup’s extensive market reach with Truecaller’s advanced technology, brands are empowered to deliver communication experiences that are more visible, more trusted, and more actionable.
