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Tamara Leisure Experiences has unveiled its next phase of growth, guided by an intent-driven expansion strategy that reflects evolving traveller preferences for destinations, curated experiences, and differentiated hospitality formats.
Over the next three to four years, the group plans to open nine new properties across India, enhancing its presence across leisure, business, and experiential travel, while also making a strategic entry into the rapidly expanding faith-led tourism segment.
Tamara’s expansion strategy is anchored in sustainability, wellness, and technology, with an emphasis on developing properties in high-demand destinations and crafting experiences that are deeply rooted in the local context.
The upcoming pipeline spans eco-luxury resorts, houseboats, farm retreats, business and leisure hotels, mid-segment properties, and culturally driven destinations, with a strong focus on contributing to and uplifting local economies.
Commenting on the announcement, Samir MC, CEO Tamara Leisure Experiences added, “This phase of growth is rooted in Tamara’s foundation and is guided by three pillars. First, a destination-first lens that allows each property to emerge organically from its cultural and geographic context. Second, the thoughtful use of technology to enhance guest experiences, personalise journeys and enable seamless interactions across touchpoints. And third, a commitment to responsible hospitality, where sustainability is embedded into design, operations and long-term value creation.”
As part of the 2030 vision, Tamara Leisure Experiences is planning to launch:
The Tamara Kaziranga, a luxury eco-resort
The Tamara Alleppey, an uber-luxury houseboat experience designed to redefine backwater hospitality
The Tamara Hosur, a farm resort shaped by agrarian landscapes and slow living
O by Tamara will open in Bodh Gaya and Whitefield, while Lilac expands to Velankanni, Kufri and Kannur. In Madurai, Tamara will enter the wedding segment with Kalyana Mandapam.
All projects are expected to be operational between 2028 and 2030.
“The Indian hospitality industry is at a clear inflection point, supported by sustained policy impetus and rising demand from both domestic and international travellers. Alongside leisure and urban hospitality, where we already have a strong presence, we see a clear opportunity to deepen our footprint in core categories and selectively enter the faith-led segment, which industry estimates value at over USD 200 billion in India. While eight of the launches will be our own investment, we have also signed our first asset-light deal in Kufri. As we step into FY27, we are actively evaluating opportunities pan India across multiple segments,” added Samir MC, CEO Tamara Leisure Experiences.
