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In a festive season first, Swiggy Instamart has announced that it will deliver 1 kg silver bricks and gold coins of up to 10 grams directly to customers’ homes in select metro cities for Dhanteras 2025. The quick-commerce platform is expanding its seasonal offerings to cater to the growing demand for precious metals and festive essentials.
The company has partnered with several top jewellery brands, including Kalyan Jewellers, Malabar Gold & Diamonds, Muthoot Exim, MMTC-PAMP, Mia by Tanishq, Voylla, and fintech player Gullak, to ensure all gold and silver products are certified and hallmarked for purity.
Swiggy Instamart’s offerings for Dhanteras include Gold coins ranging from 0.1 grams to 10 grams, Certified silver coins, Silver jewellery AND For the first time, 1 kg silver bricks.
All gold coins come with 999 hallmarking and zero making charges, while silver products are also certified for authenticity.
To mark the launch, Swiggy Instamart is offering a ₹100 discount to the first 10,000 customers who purchase gold coins of 1 gram or more. The offer will be valid from 7:00 AM on October 18, just ahead of Dhanteras. In addition to gold and silver, customers can shop for a wide selection of home and kitchen utensils, traditionally bought during Dhanteras.
Quick commerce has seen a surge in high-value purchases, especially during festivals. Last year, cities such as Bengaluru, Hyderabad, Mumbai, Delhi NCR, and Ahmedabad saw the highest number of gold and silver orders on Instamart. The 1 gram gold coin remained the most popular item.
Rival platforms like Blinkit and BigBasket also reported high volumes of precious metal deliveries during last year’s festive season, with some orders fulfilled in under 10 minutes.
The announcement comes amid record-high precious metal prices. On October 16, MCX gold prices hit ₹1,28,395 per 10 grams, while silver prices surged to ₹1,64,660 per kilogram — encouraging early purchases ahead of further increases.
