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Expanding its retail footprint in North Bengal, Senco has opened a new House of Senco store at City Centre Siliguri, marking its third outlet in the city. Designed as a multi-brand jewellery destination, the store brings together Senco's growing portfolio under one roof, offering customers a broader selection of jewellery across categories, designs and price points.
Spread across approximately 581 sq. ft., the outlet features Senco's signature gold, diamond and platinum jewellery collections, along with offerings from Everlite, the brand's everyday fine jewellery line, and Sennes, its contemporary lab-grown diamond jewellery brand. Customers can also explore an extensive range of 9KT, 14KT and 18KT jewellery, catering to evolving preferences for everyday wear, gifting and occasion-based purchases.
Located at City Centre Siliguri in Matigara, the store is strategically positioned to serve consumers in Siliguri and the wider North Bengal region. The launch reflects Senco's strategy of expanding its presence in high-growth markets while enhancing access to differentiated designs, innovative jewellery categories and an elevated retail shopping experience.
“We are delighted to further expand our presence in Siliguri with the launch of our third store in the city. Siliguri continues to be an important market for us, driven by strong consumer trust in the Senco brand and growing demand across jewelry segments. House of Senco reflects our strategy of building a diversified portfolio that caters to distinct consumer needs through offerings such as Everlite, Aham and Sennes, while continuing to strengthen our core jewellery business. By bringing these brands together under one roof, we can offer customers greater choice and a more comprehensive jewellery experience,” said Suvankar Sen, MD & CEO, Senco Gold Limited.
“At House of Senco, every brand has a distinct design identity and caters to a unique consumer mindset. While Senco celebrates timeless craftsmanship and heritage, Everlite focuses on contemporary everyday elegance, Aham addresses the growing demand for men’s jewelry, and Sennes reimagines luxury through design-led lab-grown diamond creations. Bringing these brands together allows us to offer customers a wider spectrum of styles, from traditional favorites and bridal jewelry to modern, versatile and innovation-led designs, ensuring there is something meaningful for every occasion, personality and preference,” said Joita Sen, Director and Head of Marketing and Design, Senco Gold Limited.
The new store was formally inaugurated with a ribbon-cutting ceremony attended by Mall Manager Yogesh Pradhan and Urbashi Pradhan, along with Senco's Zonal Manager and Store Manager, commemorating the launch of the outlet.
