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Samsung India has entered into a strategic partnership with Instamart to offer rapid, on-demand delivery of its Galaxy products, expanding the tech major’s omnichannel strategy and tapping into India’s fast-growing quick-commerce ecosystem.
Under the collaboration, consumers in select cities will be able to purchase a range of Galaxy devices—including smartphones, tablets, wearables and accessories—through the Instamart app and receive them at their doorstep within minutes. The move positions Samsung as one of the first major electronics brands to offer hyper-fast fulfilment for premium tech products.
Samsung said the partnership is aimed at meeting evolving consumer expectations for immediacy and convenience, particularly among younger and urban buyers who increasingly prefer quick-commerce platforms for everyday purchases. By integrating its Galaxy lineup with Instamart, the company expects to make its devices more accessible across price segments while strengthening its existing retail and digital distribution network.
Rahul Pahwa, Director, MX Business at Samsung India, said the initiative reinforces the company’s commitment to expanding access to its devices. “We are driven by meaningful innovations that are accessible to everyone. Our partnership with Instamart is another step towards strengthening our omnichannel strategy and making the Galaxy experience available to users in a matter of minutes,” he said.
Manender Kaushik, AVP at Instamart, said the tie-up aligns with the platform’s focus on convenience-led shopping. “By partnering directly with Samsung, we’re ensuring that high-quality devices are now just a few taps and 10 minutes away, redefining what convenience in tech truly means,” he noted.
The collaboration is expected to scale further in the coming months as consumer demand for instant delivery of high-value items continues to grow.
