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Nom Nom Express, the pan-Asian quick-service restaurant (QSR) brand from Aspect Hospitality, continues to strengthen its position in India’s fast-evolving food services landscape. Built around a focused menu of popular Asian staples, the brand operates at the intersection of convenience, familiarity, consistent flavours, high quality at pocket friendly prices - catering to urban consumers seeking accessible, everyday pan-Asian food across dine-in and delivery formats.
Recently, Nom Nom Express has collaborated with filmmaker and television personality Farah Khan & her much loved home cook Dilip, who has increasingly become a recognisable and trusted voice in the food content space. Known for her candid opinions and widely followed food videos, Khan’s association with the brand is rooted in relatability rather than traditional celebrity endorsement. The collaboration reflects Nom Nom Express’s intent to align with voices that naturally resonate with consumers and reflect real, everyday food choices.
Commenting on the association,Hitesh Keswani MD Aspect Hospitality, Aspect Hospitality, said, “Farah Khan’s food content is driven by honesty and familiarity - values that align closely with what Nom Nom Express stands for. This collaboration is less about celebrity and more about cultural fit, as we continue to build a brand that feels accessible, current, and rooted in everyday dining habits.”
Looking ahead, Nom Nom Express continues to build on its growth momentum, having successfully launched 50 outlets within a year across key markets pan-India. The expansion underscores the brand’s focus on scalable QSR formats and its ability to establish a strong presence across both metro and emerging cities, while maintaining operational consistency and brand recall in a highly competitive segment.
Nom Nom Express is a pocket-friendly Pan-Asian QSR serving high-quality Asian food at affordable prices. With Baos starting at ₹59, Soups & Fries at ₹79, and Dimsums and Meal Bowls from ₹99, the brand offers bold Asian flavours and great value. Nom Nom Express operates 55+ outlets across Mumbai, Pune, and Navi Mumbai & Hyderabad
