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Announcing the appointment on LinkedIn, the company said: “A new chapter begins at VERO MODA as we welcome Manika Mittal as our new Business Head. With nearly two decades of industry experience and a proven track record of leadership, Manika brings strategic vision and deep market insight to guide the brand into its next phase of growth.”
Mittal joins Bestseller India from Myntra, where she served as Head of International Brands, driving strategy, marketing, and merchandising for leading global fashion labels on the platform. During her tenure, she played a pivotal role in signing and scaling international brands such as MANGO, Next, Abercrombie & Fitch Co., Hollister Co., and Trendyol in the Indian market. She was also instrumental in crafting India-entry blueprints and integrated go-to-market plans across both online and offline channels.
With over 18 years of experience across Myntra, Aditya Birla Group, More Retail, and Madura Garments, she has built a strong foundation in strategy-led growth, consumer-centric planning, and omnichannel expansion. A NIFT alumna with a background in design and apparel technology, Mittal has also specialized in business strategy from ISB, bringing a robust mix of product, consumer, and commercial expertise to her new role.
In her new position, she will lead VERO MODA’s business strategy, brand positioning, and growth initiatives in the Indian market.
