MakeMyTrip Simplifies Europe Travel with All-in-One Attractions and Rail Bookings

Online travel company MakeMyTrip has simplified Europe trip planning for Indian travellers by bringing some of the continent’s most iconic experiences and attractions onto its Tours & Attractions platform, allowing bookings in Indian Rupees.

Through partnerships with leading global operators, travellers can now book scenic rail journeys, city sightseeing tours and globally popular attractions without navigating multiple international websites or dealing with foreign currencies. The integrations include Rail Europe for intercity and scenic train travel, Big Bus Tours for hop-on-hop-off sightseeing across major European cities, Merlin Entertainments for attractions such as the London Eye and Madame Tussauds, and the Jungfrau Railway Group for the ‘Top of Europe’ experience in Switzerland.

Jasmeet Singh, Chief Commercial Officer – Holidays & Experiences at MakeMyTrip, said the move is aimed at reducing the complexity of planning a Europe itinerary. He noted that travellers often have to book trains, attractions and city tours separately, and the platform now enables them to plan and book these experiences seamlessly in one place.

According to MakeMyTrip, experiences form a significant part of Europe holiday packages sold on its platform, with travellers typically booking six to eight activities per trip. Data from the company shows strong demand for the newly integrated offerings: around 20% of Europe-bound travellers opt for Big Bus Tours across more than 15 cities, with Paris and London seeing the highest uptake; nearly 30% of travellers to Switzerland book Jungfrau experiences; and over 75% use Rail Europe for point-to-point train travel, with the Swiss Travel Pass being the most popular option. Entertainment attractions such as Madame Tussauds, SEA LIFE and the London Eye are also gaining traction, with over 20% of travellers including them in their itineraries.

The latest expansion builds on MakeMyTrip’s focus on experiences-led travel. In the past year, the company launched a dedicated Tours & Attractions platform that allows users to browse and book more than 200,000 activities across over 1,100 cities worldwide, integrating experiences more closely into the overall travel journey.