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Luxury watch brand Longines has strengthened its presence in Hyderabad with the launch of a new boutique at Inorbit Mall. The boutique was inaugurated on Sunday by Sara Ali Khan, the brand’s ambassador, who also visited the company’s existing Jubilee Hills store for an exclusive interaction with select customers.
As part of the launch celebrations, a fashion showcase was held at the mall’s atrium, where Khan appeared wearing a timepiece from the newly introduced PrimaLuna collection, which the brand describes as a contemporary take on classic elegance.
The newly launched PrimaLuna range showcases refreshed case dimensions, enhanced gem-setting details, and additions such as a moonphase complication and redesigned date display. Among the standout models is a blue mother-of-pearl dial edition framed by a bezel adorned with 48 sapphires.
The Hyderabad boutique houses Longines’ complete collection portfolio, including the PrimaLuna and DolceVita series, the HydroConquest sports line, and the Master Collection.
Established in 1832 in Saint-Imier, Switzerland, Longines operates in more than 130 countries as part of the Swatch Group.
