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Hilton has entered into a strategic agreement with Regenta Hotels Private Limited, a unit of Royal Orchid Hotels Limited, to develop and launch 125 Hampton by Hilton hotels across India.
This collaboration marks a significant step in Hilton’s upper midscale expansion in the country, driven by rising domestic travel and increasing demand from India’s growing middle class. The franchised properties will be primarily rolled out across western and southern regions, including Goa, Maharashtra, Karnataka, Tamil Nadu, Andhra Pradesh, and Telangana, adding to the brand’s global network of over 3,100 Hampton by Hilton hotels.
Alan Watts, President, Asia Pacific, Hilton said, “India’s economic growth, expanding middle class and rapid infrastructure development are reshaping the country’s travel landscape, creating significant opportunities for our brands. Our new strategic partnership with the Regenta Hotels Group demonstrates our commitment to working with established local operators, enabling us to scale our franchise footprint rapidly while maintaining the strength and consistency of Hilton’s brands.”
Signing strategic alliances has emerged as a cornerstone of Hilton’s growth strategy in India, allowing the brand to combine its global portfolio and commercial strength with strong local operating expertise. This latest collaboration represents Hilton’s third such partnership in the country, building on the momentum of earlier deals that have fast-tracked expansion by establishing franchise terms across a broad pipeline of developments in one go.
Western and southern India contribute significantly to the country’s GDP and serve as vital travel corridors. As connectivity improves and domestic travel gains momentum, the demand for branded accommodation is moving beyond major metros, opening up strong opportunities for midscale and upper midscale hotels in emerging cities and business hubs.
Christian Charnaux, Executive Vice President and Chief Development Officer, Hilton, said, “As we continue to strengthen our network effect around the world, India remains a strategic long-term growth market for Hilton. For owners, Hampton by Hilton delivers industry-leading returns through an efficient operating model and broad guest appeal. This agreement further reinforces the global strength of the Hampton brand and our confidence in the long-term growth of India’s midmarket hospitality sector.”
Chander Baljee, Founder Chairman & Managing Director Royal Orchid Group, said, “We are proud to partner with Hilton to scale Hampton by Hilton in India. Our portfolio is a healthy mix of owned, managed and franchised properties, and this partnership with Hilton will drive significant growth in the country’s mid-market hospitality segment. As domestic travel continues to grow and new economic centers emerge across the country, we see a significant opportunity to expand the Hampton by Hilton brand across cities in India.”
Arjun Baljee, President, Royal Orchid Hotels, said, “Partnering with Hilton to bring 125 Hampton properties to life is a strategic leap in our 50-year journey. It complements our ethos of bolstering India’s mid-market segment with hotels that deliver great value, service efficiency and thoughtful design, alongside the globally renowned Hampton brand experience. Over the next 10 years, the hospitality opportunity will enable jobs creation for local communities besides offering travelers across the country a quality stay experience.”
