Clog London Expands Retail Footprint with First Store in Bihar

Homegrown footwear brand Clog London has entered East India with the launch of its first store in Bihar, opening an exclusive outlet at Raja Bazaar in Patna. The new store marks a key step in the brand’s offline expansion as it looks to deepen its presence across high-growth regional markets.

Spread across the ground and first floors, the Patna outlet features a prominent frontage and is designed to deliver a premium in-store experience. The store showcases an extensive collection of men’s and women’s footwear, reflecting the brand’s focus on contemporary styling, comfort, and affordability.

The Bihar launch is part of Clog London’s broader growth strategy to build a nationwide retail network of 100 stores by 2030. The company sees East India as a promising market, driven by increasing demand for branded and trend-led footwear.

“Patna is an important market for us as we expand into East India. The region shows strong demand for quality, affordable, and fashion-forward footwear, making it a strategic location for our growth,” said Gopal Rathor, CEO and Founder of Clog London.

Before venturing into brick-and-mortar retail, Clog London established a strong online presence through its own website and leading e-commerce platforms such as Myntra, Ajio, Flipkart, and Nykaa. The brand made its offline debut with an exclusive store in Jhansi, Uttar Pradesh, and is now accelerating its physical expansion across Tier 1 and Tier 2 cities.

Going forward, the company plans to adopt a mixed retail model, combining company-owned and company-operated (COCO) stores with franchise-led outlets to scale efficiently. Its product portfolio spans sneakers, boots, loafers, heels, and sandals for both men and women, catering to consumers seeking stylish yet accessible footwear.

As India’s footwear market continues to shift toward branded, homegrown labels, Clog London’s offline expansion is expected to strengthen customer engagement and brand visibility, supporting its ambition to emerge as a leading domestic footwear player.