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Min Read
Blissclub, an Indian movement-first apparel brand known for designing clothing that supports Indian women through every part of their day since 5+ years, now enters menswear with the launch of The Legendary Collection. The new range brings the brand’s comfort-led, movement-driven design philosophy to men’s everyday wear.
The Legendary Collection features pants, jackets, polos and crew necks, designed for work, travel and casual wear. Built around versatility and ease of movement, the range is created for men who want their clothing to feel effortless while still looking sharp.
“Jeans have been the staple in a man’s wardrobe, in the hot humid country that India is, we believe there is a much better alternative” said Minu Margeret, Founder and CEO of Blissclub. “With The Legendary Collection, we are offering men a noticeably better alternative. The pants for example come in three lengths built for men of 5’6”, 5’9” and 6 ft , given Indian men have much more varying heights than western men. It’s been 2 years in the making, we are confident we have built something truly revolutionary for the men of India”
Blissclub menswear is developed specifically for Indian climates, body types and everyday routines. The collection uses proprietary fabric innovations such as AeroFlex, CloudFlex and CottonPro, engineered to be lightweight, breathable, durable, incredibly stretchy and soft to the touch.
At the core of the range are The Legendary Pants, designed as a comfortable alternative to rigid denim. Featuring crotch comfort tech, mechanical stretch, wrinkle resistance and seven thoughtfully designed pockets, the pants transition seamlessly from workdays to travel and downtime. They are available in three length options to ensure a better fit without the need for alterations.
Blissclub, an Indian apparel brand designed specifically for Indian women to celebrate their movements founded by Minu Margeret in 2020. Based out of Bangalore, the brand is building a wellness ecosystem for the women of India, expanding vertically and horizontally across categories. Blissclub designs technical activewear with a focus on supreme comfort, tailored specifically for Indian body types. The brand aims at revolutionizing the industry by addressing the unique needs of our wearers, creating purposeful, inclusive designs for everyone. Blissclub is currently available across multiple marketplaces with a strong offline presence with over 15 outlets in 5 cities. For more details about the brand and the products.
