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Menswear brand Blackberrys has announced plans to significantly expand its retail footprint in 2026 with the launch of 70 new stores across India. Alongside its store expansion, the company will invest ₹100 crore to strengthen its design capabilities, technology infrastructure, and supply chain as it looks to tap into growing demand in emerging retail markets.
The expansion will focus on strengthening Blackberrys' presence in Tier II and Tier III cities, where rising disposable incomes and increasing preference for branded apparel are creating new growth opportunities. The company aims to enhance accessibility for consumers while reinforcing its omnichannel retail strategy.
As part of the ₹100 crore investment, Blackberrys will upgrade its design and product development processes, adopt advanced technologies to improve customer experience and operational efficiency, and modernise its supply chain to support faster inventory replenishment and improved distribution across its expanding store network.
The retailer expects the investments to improve speed-to-market, optimise merchandising, and support long-term growth as competition in the premium menswear segment intensifies.
The planned expansion reflects Blackberrys' confidence in the continued growth of India's organised apparel market, with the brand seeking to deepen its reach beyond metro cities and strengthen its position in the country's evolving fashion retail landscape.
With the addition of 70 stores in 2026, Blackberrys is set to further expand its nationwide presence while investing in capabilities that will support its next phase of growth.
