295
/ 2
Min Read
Beverly Hills Polo Club has unveiled its first redesigned premium boutique in Jalandhar, marking a new phase in the brand’s growth and positioning strategy in India.
The new store represents a more premium, contemporary and immersive expression of the Beverly Hills Polo Club brand, as the company looks to strengthen its appeal among a new generation of Indian consumers. Inspired by the California lifestyle, the redesigned retail format reflects the brand’s vision of creating a more aspirational and engaging shopping experience.
The Jalandhar boutique is expected to serve as the starting point for Beverly Hills Polo Club’s new retail journey in India, with the brand signalling plans to build a stronger and more premium presence in the country.
The launch has been supported by the vision and leadership of the brand’s founder and management team, along with its partners at RJ Corp. The collaboration reflects a shared focus on building Beverly Hills Polo Club into a stronger and more aspirational lifestyle brand in the Indian market.
The redesigned boutique introduces a fresh retail identity for the brand while retaining its signature California inspired spirit. With a renewed focus on premium positioning, contemporary store experiences and evolving consumer preferences, Beverly Hills Polo Club is looking to chart the next phase of its India growth story.
The Jalandhar opening marks the beginning of this transformation, with the brand set to explore further opportunities to strengthen its retail presence and connect with consumers through a more immersive and contemporary brand experience.
With a new store format, renewed energy and an ambitious vision for the future, Beverly Hills Polo Club is positioning itself for its next chapter in India.
