Barcelos Enters Nagpur, Announces ₹100 Cr Investment Roadmap for India

Barcelos, South Africa’s iconic Portuguese flame-grilled chicken brand founded in 1993, with a presence across 17 countries and over 138 outlets worldwide, has officially entered the Indian market in partnership with Franchise India, marking Nagpur as one of its first two launch destinations.

The brand has recently opened its debut outlets in Bengaluru and Nagpur, bringing its globally loved, flame-grilled peri-peri chicken and bold Portuguese-inspired flavours to Indian consumers. The Nagpur opening signals the city’s growing importance as a key destination for international food and lifestyle brands.

As part of its long-term India strategy, Barcelos has announced a prospective investment of ₹100 crore over the next five years, aimed at expanding its footprint across major metro and emerging cities, strengthening supply chains, creating local employment opportunities, and contributing to the growth of India’s organized food service sector.

Currently in India, Mr. Jared Mazzis, Director, Barcelos, is leading the brand’s India foray and engaging with key stakeholders and media. His visit underlines Barcelos’ commitment to building a strong, localized presence while maintaining the authenticity and quality standards that have defined the brand globally for over three decades.

“India represents one of the most exciting growth markets for Barcelos,” said Mr. Jared Mazzis. “With our stores opening in Bengaluru and Nagpur, we are laying the foundation for a long-term journey in the country. Our planned investment reflects our confidence in the Indian market and our commitment to creating a world-class dining experience that blends global flavours with local preferences.”

“It’s fantastic to see the iconic Barcelos brand coming in India, bringing its bold Peri-Peri experience right here to Nagpur. We are eager to introduce their premium sauces and flavours and contribute to the city’s vibrant F&B scene,” added Siddharth Kohli, Area Developer- Barcelos, Nagpur.

Barcelos is known worldwide for its unique flame-grilling process, signature sauces, and a menu that celebrates freshness, flavour, and culinary craftsmanship. The brand’s Nagpur outlet is designed to offer customers a vibrant, contemporary dining experience while staying true to its Portuguese heritage. Barcelos is known for its authentic flame-grilling over frying, using premium poultry marinated in proprietary peri-peri spices for juicy, low-fat flavour—ideal for health-focused urbanites craving protein-packed meals. The menu centres on flame-grilled chicken portions with chicken platters

With this launch, Barcelos aims to position itself as a premium yet accessible global QSR and casual dining brand in India, targeting food lovers who seek authentic international flavours and high-quality dining experiences.