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AXOR, the design brand of the Hansgrohe Group has announced the launch of its new brand store in Mohali. The opening underscores AXOR’s accelerating design led push in North India, cementing its position in one of India’s most architecture-driven and style-conscious markets.
Mohali’s proximity to Chandigarh renowned for its modernist legacy and structured urban planning aligns seamlessly with AXOR’s philosophy of design excellence, craftsmanship, and individuality. Serving as a gateway to North India and catering to the affluent Tricity region of Chandigarh, Mohali, and Panchkula while also extending into Punjab and Himachal Pradesh Mohali represents a mature luxury market where consumers increasingly seek holistic living experiences and refined functional solutions.
Commenting on the launch, Abdulkader Bengali, Managing Director, Hansgrohe India, said:
“Mohali represents a market that truly understands architecture, design integrity, and the value of thoughtful living. With the launch of this new AXOR store, we are not merely expanding our retail footprint but creating an experiential brand touchpoint that allows architects, designers, and consumers to engage deeply with AXOR’s philosophy of personalised luxury and holistic bathroom design. This store reflects our long-term commitment to leading the luxury segment in India.”
The launch responds to a growing shift in consumer behaviour across the region, where bathrooms are increasingly viewed as private retreats. In the post-pandemic era, demand across Mohali and the wider Tricity region has risen sharply for wellness-oriented, design-driven solutions that combine aesthetics, comfort, and performance. AXOR’s emphasis on complete and coherent bathroom concepts addresses this evolving preference for immersive, personalised luxury experiences.
The AXOR Store in Mohali has been conceived as a design-led space that moves beyond conventional showroom formats. Instead of presenting products in isolation, the gallery-style environment showcases complete bathroom ensembles. From basin mixers and showers to thermostatic controls and accessories, each element is curated within a unified design language, enabling architects, interior designers, and homeowners to visualise fully integrated bathroom environments.
A calm, neutral, gallery-like backdrop allows AXOR’s distinctive finishes—ranging from Polished Red Gold to Brushed Black Chrome—to take centre stage, highlighting the brand’s craftsmanship, materiality, and precision engineering.
Speaking on the brand’s design philosophy and the significance of the new store, Vishal Gupta, Commercial Director – Sales & Marketing, Hansgrohe India, added:
“Luxury today is defined by relevance, choice, and coherence. The Mohali AXOR Store has been designed to help architects, designers, and homeowners experience how our individual products come together as a complete bathroom solution. This format allows for deeper engagement, clearer visualisation, and a more consultative approach, ensuring that every project reflects the customer’s personal design vision while delivering the highest standards of quality and performance.”
A key highlight of the store is the AXOR ShowerSelect ID, developed in collaboration with Philippe Starck and Antonio Citterio, bringing enhanced personalisation to shower controls. The range is complemented by AXOR ShowerSphere by Antonio Citterio and AXOR One by Barber Osgerby, together underscoring AXOR’s design-led approach to contemporary, bespoke bathroom solutions.
With the launch of its new AXOR Store in Mohali, the brand continues to set benchmarks in luxury bath design, reinforcing its position as a partner in architectural storytelling rather than a conventional product brand.
