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Apparel Group India has expanded its partnership with global denim icon Levi’s by introducing Levi’s Kids to the Indian market, marking the children’s clothing line’s debut in the country.
The launch deepens the collaboration between the two brands and brings Levi’s celebrated design heritage to a younger audience. Levi’s, known for its denim legacy and global footprint spanning over 120 countries and 50,000 retail locations, counts India among its key markets in Asia. The new offering marks the brand’s entry into the children’s apparel segment in the country.
The Levi’s Kids collection features apparel for boys and girls, blending classic Levi’s design cues — including durable denim fabrics, the signature red tab, and a focus on sustainable materials — with comfort and everyday practicality suited for children and families.
Announcing the launch on LinkedIn, Apparel Group India described it as “a new chapter in our partnership with the iconic global denim brand,” and said the move reinforces its commitment to “expanding our global brand portfolio and delivering world-class lifestyle experiences for every age.”
The initiative supports Apparel Group India’s strategy to diversify its portfolio of international fashion and lifestyle brands and strengthen its presence across different consumer categories.
Levi’s Kids products will be available through select Apparel Group India retail outlets and online channels, with the initial rollout focused on major metropolitan and urban markets across India.
