Representing a Brand through the Shop Window
It makes a lot of difference to a consumer’s perspective about your brand when they see your shop window from outside. When one looks at the shop window of the ‘Looks Salon’ in the above image, they can make out that it’s a fairly premium brand and can see what all products and services they are going to provide to you inside the salon. A shop window displays your brand’s theme and attracts the kind of customers who relate with your theme. The shop window represents your hair salon in front of all your potential customers; hence, it should represent what you want to deliver to them.
Tip: Don’t overload your shop window; keep it balanced, organised and stylish.