Win The Franchise Game at Big Level

LIGHTING OF THE LAMP & INAUGURATION

Session I :
GOVERNMENT’S IMMINENT ROLE IN NURTURING ENTREPRENEURS, START-UPS, RETAIL & MSME Businesses

The Economic Index of a State depends upon how productive its youth is. Future prospects that are being explored are significant for the state’s growth in the competitive ecosystem of India. Today each state is using the Power of new technology to help its Youth to find their true calling in their career while giving them new opportunities to explore. How is the State Government bolstering its Economic Index by building an agile Entrepreneurship Ecosystem How digitization can help MSMEs to grow and organize their business How Industry & growth businesses can support each other Fostering competitive laws & regulations to build future companies Sectors that are slated for growth, potential to effectively bring change Addressing the Start-up Agenda. Start-up, Grow, Prosper Empowering Women to embracing Entrepreneurship.

Session II:
FROM A BUSINESS TO A BRAND

How to plan systematic development of the brand in alignment with a business strategy

• How to tell your brand’s story
• Finding the Purpose of your Business
• Defining your consumer persona
• Developing or refining your Brand identity
• What is your Online and Offline Brand Positioning Strategy?
• Audit & Review Parameters of your Branding initiatives

SESSION III:
MAKING A CUSTOMER-CENTRIC ORGANISATION

How to humanize your brand —from consistent customer experience, to channel journey mapping, to customer-centric leadership

• Shifting the organizational perspective from customer service to customer experience
• Understanding the psychology of the customer, and how to create loyalty
• How does your staff relates to your customers in the channel
• Scaling your channel without losing the personal touch.

Session IV:
How to raise capital for your Business

Pursue capital Raising for your own idea or business start-up, whether in seed, venture, strategic, or debt financing

• Building a successful business story, and positioning the necessary ingredients in order to maximize their persuasiveness
• Rules of Networking: How to maximise your business Pitch from casual encounters with an investor to formal board-room discussions to effective follow-up with interested investors
• How to Narrow it down to most appropriate investors-Understanding their motivations, appetites, invest- ing behaviour, and market-driven characteristics
• Manage the volatile dynamics of an investment negotiation and how to balance the varied expectations of all parties
• The Final Execution: From the deal being agreed and the transaction’s actual closing, and specific management techniques that can prevent the slips
• How do you then grow a profitable long-term relationship with an investor?

SESSION V:
HOW TO FRANCHISE YOUR BUSINESS

Scaling your business with asset light franchise model.
Scaling your business with asset light franchise model.

The first step in determining whether or how to franchise a business involves two key questions:

• How do early stage VC’s/ Angels identify where the investments should go: Sectoral trends and identify- ing small opportunities for starting up?
• Is this business franchisable?
• Is franchising the right strategy?

Evaluating your businessand determining how franchising fits with your specific goals and objectives.

Business Plan: If the decision to franchise a business is made, a franchisor should develop a business plan outlining the company’s growth and strategy for the next five years.

SOP's and Training For successful franchising, strict quality controls are important, and following the protocols of the operations manual and also develop training programs for franchisees is a must

SOP's and Training For successful franchising, strict quality controls are important, and following the protocols of the operations manual and also develop training programs for franchisees is a must

Legal and compliance: A good franchisor will always have a detailed franchise agreement that protects his rights, Brand Goodwill, and layout Franchisee's rights and obligations

Marketing & Sales: The most important thing is for a Brand to recruit franchises. This will require a meticulous marketing plan and building nuances of the sales process.

SESSION VI:
NEGOTIATING FRANCHISE AND LEASING CONTRACTS

• Understanding the intricacies of the Revenue sharing arrangement
• Why a franchisee should have an exclusive use clause that allows them to maintain an edge against competitors
• Termination/reclamation upon assignment. Non-Compete Clause
• Giving Personal Guarantee