With over 9 years with Future Brands, Shantanu Prakash currently leads the brand function that conceptualizes and manages IPRs across fashion, FMCG & Home categories. At Futurebrands, the team observes consumers in their real environments to imagine and conceive new IPRs for branded business opportunities. Along with their communication, media and design partners, they transform ideas into sharp, relevant and unique positioning for brands and consumers.