KB’s FAIRPRICE is a neighborhood convenience store concept, which had its seed sown in the year 2007. At that time there was no modern store format chain that existed in the value segment that “aam aadmi” could feel comfortable entering. KB’s FAIRPRICE was environmentally conscious and encouraged customers to use cloth / recyclable bags , while charging for plastic bags .It was clearly ahead of its times in some ways.

These stores are simple , yet modern ,offering a self service environment to the scores of people who have not been able to get a taste of freedom while shopping. There is a section of society that is still afraid to enter the bright lit malls and feel that modern retail is not for them as it is expensive. KB’s FAIRPRICE wanted to and tries to dispel this mindset.

KB’s FAIRPRICE started out in Delhi and moved to Mumbai and Bangalore. It today has more than 170 stores and a team that understands neighborhood convenience retail. It has tried to provide true value , be it time value or money value to India’s value conscious customers. The merchandise it carries is highly localized and a lot of research and study goes into having the right product available depending on the environment it caters to.

Over the years the KB’s FAIRPRICE team has put into place such robust processes with use transformative technology that enables a simple yet ‘human’ approach to retail and the whole customer buying experience. It is with this vast knowledge base and the backing of Future Group the group that runs Big Bazaars is now launching its Franchise that allows local people to be able to not only own and run a successful neighborhood convenience store but to also be part of a near recession proof and rewarding business opportunity.

KB’s FAIRPRICE is a part of Future Consumer Enterprises Limited, which is part of Future Ventures and thus Future Group. The group is committed to this concept and is happy that many more people will be able to get self employed and have a fruitful business opportunity that is fulfilling in nature.