Emphasis on growing trends of Brand Licensing in India in various capacities and in various industries. A quick glance to review increasing adoption of brand licensing as a model innovatively by companies in India!

• Current demographic trends that support different types of Brand Licensing in India
• Snapshot of brand licensing innovations in international and domestic market (in 2011-12)
• Brand Licensing impact on brand retail strategy
• Concept of promotional licensing and setting expectations Vs. marketing associations

It is vital to know the licensibility of the brand before taking a decision of brand extension. Understand the evaluation process and the elements needed to launch a licensing program. Learn how to evolve internal structures and processes to explore overall benefits and risks of licensing.

• Evaluating licensing potential of a brand and necessary requisites to launch a program
• Licensee support and required licensing assets (style guide and not a brand manual)
• Challenges in managing licensing programs in India
• Importance of deputing a representing agent
• Walk through of licensing process and structuring a licensing deal
• Financial aspect of program management – royalties, auditing and sales report reconciliation

India is yet to unlock a tremendous potential that most of its sports properties possess. Cricket being passion in India, the licensing potential is yet to be explored over fat sponsorships, unlike other markets in the world where the strategies differ and operate parallel to reap maximum.

• Differentiating models of sponsorship, marketing associations and brand licensing in sports
• Identifying Indian sports licensing potential and challenges
• Analyzing international sports licensing programs and successes
• Working towards structuring sports licensing efforts in India

Most exposed way of licensing in India! Understanding what went right and what needs to altered moving forward to broaden the horizons.

• Segmenting Program Sources: Games, TV Shows and Series, Movies & Music
• Character Licensing: Extensions & innovations sets licensing potential of India globally
• Movie Licensing: Hollywood Vs. Bollywood
• Importance of ‘Media Commitment’ Vs. Upfronts

Corporate Licensing or Brand Licensing is extremely strategic by the virtue of brand endurance and its long term extensions. It is highly vital to be cautious and accurate in the decisions as a licensor. On the other hand, Celebrity Licensing is a catching trend in India over brand endorsements – learn how!

• Viewing best practices for building successful brand licensing program
• Maintain the brand character while extending in categories without over estimating the potential
• Licensing opportunities in various categories – FMC, F&B, Fashion & Lifestyle, BTS & Stationery etc.
• Evaluating Celebrity Value for licensing
• A checklist while considering to buy a celebrity license as a licensee
• What are hot-living celebrities or dead celebrities' estates?