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marketing techniques in franchising
While planning to take up a franchise business, the major investments consist of franchisee fee, royalty, and start up costs. However, no one considers the expense on marketing at the franchisee level. Here are some cost effective ways to promote the fran
By Abha Garyali 2010-05-13
Social media is the new-age tool in advertising. It is considered as one of the best marketing strategies to establish a new brand or boost the sales of an established brand. Find out more about this unique but popular marketing technique
By Abha Garyali 2010-01-04
Modern retailing has given way to the newer concepts like discount retailing which have captured the interest of both the consumers and the investors (franchisees). The concept offers some interesting benefits for both. Read further to know more about suc
By Neha Parmar Thapa 2010-01-13
In an endeavour to position the foreign brand in India, the master franchisee explores distinctive marketing techniques to reach the heart of the consumers. Let us find out what keeps them on their toes to expand their footprint in India.
By Abha Garyali 2009-12-20