Presence on leading eCommerce sites brings 9  to our total business  Kaya VP   Head Marketing
Interview Kaya Limited: Marketing strategy insight Kaya delivered group sales at Rs3,323 million which is a growth of 14 per cent on overall net profit. The brand works on a...
By Niharika Verma Jun, 07 2016
Travellers want an authentic experience with a touch of luxury  Imperial Spa Director
Spa Imperial spa: Deriving business from leisure In an exclusive conversation with Wellness India, Hayley Louise Dack, Director, The Imperial Spa and Salon, The Imperial New Delhi...
By Niharika Verma Jun, 01 2015
68 per cent restaurateurs have less marketing budget  Survey
Research 68 per cent restaurateurs have less marketing Restaurateurs said they recognize the growing importance of social channels to interact with patrons, build their brand and manage...
By Nusra Mar, 25 2015
Anil Kapoor becomes new face of Dabur  promoting new health product Ratnaprash
Marketing Strategy Anil Kapoor becomes the new face of Dabur After leading ladies of Bollywood, FMCG major Dabur ropes in legendry actor Anil Kapoor as the brand ambassador of its new health...
By WI Bureau Dec, 24 2014
Herbal healthcare major Himalaya enters Rs 1 500 cr baby diaper market
Marketing Strategy Himalaya forays into Rs 1500 cr diaper mkt Adding yet another feather to its baby care division, Herbal healthcare major Himalaya Drug Company has introduced, soft and...
By WI Bureau Nov, 24 2014
Emami ropes in Bollywood diva Kangana Ranaut as its brand ambassador
Marketing Strategy Kangana becomes Emami's new face After glamorous Kareen Kapoor Khan, India's leading FMCG major Emami Limited has signed Bollywood actor Kangana Ranaut as the...
By WI Bureau Nov, 10 2014
Junk food brands using Facebook to target young people
Marketing Strategy Junk food brands targeting teens through FB Junk food brands are engaging with young Facebook users to promote unhealthy foods which can contribute to obesity and lifestyle...
By PTI Oct, 27 2014
Renovate  innovate and propagate for biz success
franchising aspects Renovate, innovate and propagate for biz success Everything calls for a change and up-gradation, and even well established businesses are not distinct to it. Any business...
By Abha Garyali Aug, 13 2012
Heading towards franchise success
Marketing strategy Heading towards franchise success Promotion of a brand via marketing and advertising plays a significant role in success of any business. Similar is the case with...
By Abha Garyali Jan, 11 2012
Locate the Viable Locality
Marketing strategy Locate the Viable Locality Ever changing lifestyle of the youth and never ending demands of kids today have opened the doors for the retailers to explore...
By Ramanjit Kaur Mar, 23 2011
Strategies to drive the market
franchising aspects Strategies to drive the market To distinguish your product or service from the competition and to increase your sales you need to create a marketing strategy for...
By Ramanjit Kaur Nov, 13 2009
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