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intellectual property rights
Have you ever thought about the fact that what you would do if someone sells their products under your label or uses your logo design without your consent? This is what's referred to as intellectual property rights (IPR) violation. Either people do it del
By Beny Sachdeva 2014-10-04
Developing a brand is a task. Having developed it the brand owner aspires for its expansion. No doubt franchising has emerged as the most preferred mode for expansion; however there is always a risk of brand dilution attached to franchising. Intellectual
By Ramanjit Kaur 2011-06-24
In franchising, trade secrets are an indispensable part of Intellectual Property Rights. These are generally referred to as secret information that needs to be kept undisclosed for the success of the franchise. Explore below to know more about trade secre
By Abha Garyali 2010-08-20