Nehwal has been the brand ambassador for Paree since 2014, comes in as a strategic investor with a minority stake after Soothe raised funds from the company's advisor and former president of Reliance Infrastructure, Anil Gupta, last month.
Branding helps a brand gain the much needed recognition amongst the target audience. However, the techniques to be used and the extent of their application must be known to you. Effective branding strategy drives a customer to your brand. Here are some th