India's No.1 Multi-City Business Opportunities Show

Q. Share the origin and growth of your company and how did the company opt for franchise route?
SM: Webcom e Trade is an offshoot of webcom technologies, Webcom Technologies is a leading brand in the field of high-end it training & solutions. Webcom Technologies has been a key player in the industry for last 12 years. Webcom e Trade was incepted in the year 2010 with a vision to provide high qualtiy training & services in the trading markets (indices, forex & commodities). Webcom e Trade USP is its premier software product popularly known as “Trade Goldmine”. This is a unqiue technical analyis tool of the trading markets and gives buy/sell signals in forex, commodities & indices. The perfect buy/sell signals help traders to trade profitably.

Q. Promotional strategy plays a very significant role in the appropriate growth of the brand. Kindly elaborate?
SM: Advertising, Marketing & Promotion of the product is imperative during this era but I still believe if the product is powerful it will automatically pull attention. However, taking the product into the masses is a big challenge and it needs very aggressive marketing strategy & media presence.

Q. Franchise India Holdings Limited organizes series of events in the form of BOS (Business Opportunity Show) and FRO (Franchise and Retail opportunity) Show every year to provide a platform to the entrepreneurs and investors to come face to face. Your company participated in BOS Gujarat, what factors motivated you to participate in the event?
SM: We were really skeptical in participating in the event, however, with little persuasion from the marketing team of franchise India we participated. We went to gujarat bos with little expectations, but to our utter surprise the response was overwhelming and especially around our product as this is a very unique, novel & first time in India with no competition around business.

Q. Share your experience of being one of the participating companies at BOS?
SM: I give credit to Franchise India team for organizing this event successfully. I would go on to say that the event was nicely organized & the footfall was good in numbers, needless to mention they were relevant too.

Q. How do you think the brands’ participation in the event has contributed to its growth of your company?
SM: Webcom e Trade & Trade Goldmine is looking for immediate results in partnerships & also in branding. Our participation in the event has gone a long way in serving both the aspects.

Q. What advice would you like to give to the entrepreneurs and investors aspiring to participate in the show to get maximum benefits from it?
SM: Franchise India BOS & FRO are perfect platform to exhibit your product, but I still insist that the product should have the power & value for money for the customers.